Job details

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Reference
3bcf413f-710d-4f0f-9c34-a9f6543a3816
Position
Digital Marketing Executive
Location
Heathrow
Contract type
Permanent
Full-time/Part-time
Full-time
Department
Commercial
Closing date
13/11/2019
Description

At Heathrow Express, we’re all about extending the Heathrow experience beyond the terminals. Established over 20 years ago, we provide an industry-leading service to the 18,000 people we help travel between the airport and central London each day.

Join us as a Digital Marketing Executive, and you’ll support our aim of offering the best airport transfer service in the world. Join our hard-working office team, and your ideas will help us to grow our business and create journeys that are defined by quality, speed and exceptional, personalised service. Not only that, but our team enjoys the best of both worlds. On the one hand, we’re a, close-knit group with a friendly, supportive culture. But because we’re part of Heathrow, you’ll also have access to a wealth of training and development opportunities.

It means this is a chance to build your career in an organisation that matters to millions. Heathrow is very much a city within a city focused on creating great experiences for the 210,000 (and counting) passengers who pass through it each day. Life here means exploring unlimited opportunities. And making a real difference to people who are travelling to all sorts of places for all sorts of different reasons.

Our rewards:

As well as competitive salaries, we’re committed to providing a whole host of great benefits that make this an even more rewarding place to work. They include an excellent pension scheme and life assurance. We also have a range of initiatives designed to help people in our surrounding communities get to and from work cost-effectively and sustainably, from free travel on local buses through to subsidised rail fares – as part of the Heathrow Express team, you’ll get 75% off national rail travel. Not only that, when you get here, we’ll nurture your skills and do all we can to help you reach your full potential.

Be part of the 6 million rail journeys we make happen each year. An incredibly important part.

Top 6 Responsibilities:

  • Proficient in the use of content management systems (Sitefinity). Handling translation process with our translation agency. Identifying experience personalisation enhancements.
  • Ensure our digital platforms (website and app) are optimised for search. Lead the day to day relationship and work flow with our digital marketing agency (search marketing/display/ affiliates).
  • Supporting campaigns across teams through landing pages, tracking link and promotion code creation, asset creation and management. Working with Heathrow.com team the wider Heathrow digital estate is up to date.
  • Analysing customers digital behaviour. Using web and app analytics to improve customer experience. Working with Adobe (Target) on a comprehensive web and app testing plan to improve our digital platforms.
  • Platform issue support and resolution with our web development agency, IT and customer relations. Also supporting digital development projects.
  • Producing insightful reports for weekly and monthly performance reporting whilst identifying the cause and effect and trends in data

Experience:

  • Evident experience in digital marketing and website content management systems
  • Experience of planning and delivery of digital activity campaigns 
  • Proficient with web analytics, multi-variant test planning and optimisation (ideally Adobe tech)
  • Managing SEO with digital marketing agencies and ensuring synergies with PPC

Qualifications:

  • Desirable: Qualified member of the CIM/IDM or equivalent
  • Essential: Relevant marketing / digital marketing qualification

Join us, and you’ll have everything you need to succeed and explore the countless career destinations that are available here.


As an equal opportunities employer, we encourage applications from a diverse range of individuals. We believe that diverse talent makes us stronger – not least because we welcome passengers from all corners of the globe, every single day. At Heathrow we’re an accessible place to work, driven by inclusivity and celebrating individuality.

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